Job Description
Account Executive, WTXL ABC 27 - Tallahassee (Healthcare)
Are you ready to help local businesses thrive while building your own successful sales career? WTXL, the E.W. Scripps ABC affiliate in Tallahassee, Florida, is seeking a dynamic Account Executive who will partner with local and regional businesses to deliver compelling multi-platform advertising solutions. You’ll be at the forefront of the evolving media landscape, offering everything from traditional broadcast television to cutting‑edge digital marketing strategies that drive real results for your clients.
WHAT YOU'LL DO:
Sell advertising solutions to local and regional businesses and advertising agencies.
Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
In addition to television commercial airtime sales, facilitate the customer’s ability to take advantage of the full array of digital marketing options available.
Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non‑traditional advertisers.
Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
Serve as a trusted advisor with new and existing clients, provide best‑in‑class customer service, grow accounts, and gain additional business from referrals.
Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
Perform routine administrative functions of a media salesperson including make‑good resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.
Perform other duties as assigned.
WHAT YOU'LL NEED:
BS/BA in related discipline preferred or equivalent years of experience.
Generally 2+ years of proven sales success preferred.
Experience in strategic account management, broadcast ratings and digital execution preferred.
Valid driver’s license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
WHAT YOU'LL BRING:
Highly self‑motivated and goal focused.
Highly creative and innovative thinker.
Strong influencing, selling and upselling skills.
Effective teamwork and collaboration skills.
Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals.
Exceptional verbal and written communication skills.
Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
Strong time management and organizational skills.
Proficient with Microsoft Office (Word, Excel and PowerPoint).
Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.).
WHERE YOU'LL LIVE, WORK AND PLAY:
Tallahassee, Florida offers the perfect blend of Southern charm, college town energy, and natural beauty. As Florida’s capital city and home to Florida State University and Florida A&M University, Tallahassee boasts a vibrant cultural scene with world‑class museums, live music venues, and diverse dining options. The city is surrounded by rolling hills and canopy roads lined with centuries‑old oak trees, creating a unique landscape unlike anywhere else in Florida. Outdoor enthusiasts will love the numerous parks, trails, and nearby natural springs perfect for swimming and kayaking. With mild winters, beautiful springs and falls, and a thriving arts community, Tallahassee provides an exceptional quality of life in Florida’s Big Bend region.
WHAT WE'LL OFFER:
Extensive Scripps Sales Process training.
Monthly allowance for mileage and cell phone.
A career path to grow your professional experiences.
Full medical, dental and vision benefits, as well as certain other health and wellness benefits.
Retirement savings plan with company match.
Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.
If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better‑informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long‑time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
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