Job Description

Job Description

Job Description

Description:

Who we are
ESPEC North America (ENA) is partner in environmental and accelerated reliability test chambers and solutions with a long history and deep expertise in making the world a better place through better quality, higher reliability products.

Mission
We continually aim to grow and evolve by building mutually responsive, innovative partnerships with our customers, vendors, and strategic allies, and creating opportunities for our team members. Our cornerstone is to be the most reliable and accessible supplier of testing solutions.

Exciting news! We're looking for a Marketing Specialist to join our Marketing Department. If you're seeking a role with an awesome benefits package, a 4-day work week with some Friday overtime, and no mandatory weekend work, this could be for you! Work in a clean environment and discover opportunities for advancement.

Working Schedule: 8:00AM-5:00PM Monday - Friday

Essential Duties and Responsibilities

· Independently executes assigned marketing programs that support sales growth and brand engagement under the guidance of the Marketing Manager.

· Develops and maintains high-quality marketing collateral programs to ensure materials are current and engaging.

· Manages multi-channel campaign calendars and coordinates content execution across email, web, and social.

· Develops campaign assets (copy, graphics) and publishes content aligned with approved messaging and branding.

· Develops sales and marketing literature.

· Maintains and replenishes marketing literature stock.

· Continuously Improves Promotional Programs and Items to advance the Company/Brand in the Marketplace.

· Executes CMS website updates; identifies issues and opportunities and recommends enhancements to the Marketing Manager.

· Tracks campaign performance and provides intermediate data analysis to identify trends and recommend optimization.

· Determines photography needs and coordinates appropriate photography sessions.

· Coordinates photography sessions and performs advanced photo editing for digital and print materials. Participates in product improvement and development programs in coordination with Engineering and Sales.

· Coordinates cross-functional efforts with Sales, Service, and Engineering to ensure alignment and accuracy in messaging and tools.

· Leads the development and optimization of website content, layout, functionality, and performance, leveraging internal and external resources to gain a competitive edge.

· Manages inventory of promotional items and maintains company store offerings. Develops and plans for future enhancements to the company store.

· Serves as a primary tactical contact for contractors and vendors executing marketing initiatives under the direction of the Marketing Manager.

· Develops key skills and experience through active participation in trade shows and sales meetings.

· Develops and maintains strong product knowledge to accurately support communications.

· Carries out sales event planning and coordination.

· Handles booth display upgrades and redesigns.

· Manages and maintains ISO and Quality Processes.

· Interfaces with third-party contract services that support marketing functions.

· Conducts market research, analyzes data, and prepares reports.

· Moderate travel is required.

· Regular physical attendance is required.

Other Duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability that may be necessary for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

· Bachelor’s degree in sales, marketing, communications, general business or technical is required.

Skills and Experience

· Minimum of 7 years of sales or marketing experience in a B2B or manufacturing environment is required.

· High-level computer skills required including the use of Microsoft Office (Word, Excel- pivot tables, PowerPoint, email).

· Proficient in CMS platforms (Expression Engine preferred), ERP and CRM systems (NetSuite preferred), and digital publishing tools (Hubspot, Hootsuite, or equivalent). Experience should include database manipulation (ad hoc reporting, custom formulas), and website development (including HTML).

· Strong written communication and content creation skills required.

· Demonstrated ability to analyze performance data and translate insights into recommendations.

· Experience coordinating with external vendors or contractors.

· Advanced design and photo editing skills. Intermediate video editing skills.

· Demonstrated ability to manage multiple priorities and deadlines.

· General knowledge of ESPEC products preferred.

Competencies

· Content Creation: Writes, edits, and proofs compelling marketing content for campaigns, events, and digital platforms.

· Program Coordination: Manages day-to-day execution of marketing programs independently and updates stakeholders proactively.

· Digital Execution: Executes CMS updates, email campaigns, and social publishing accurately and efficiently.

· Analytics & Reporting: Tracks performance metrics, identifies trends, and provides optimization recommendations to the Marketing Manager.

· Brand Application: Ensures messaging and visuals align with established brand standards across all deliverables.

· Vendor Coordination: Acts as a primary communication point with contractors and vendors executing marketing initiatives under Manager direction.

· Market Research: Gathers competitive intelligence, provides data-backed insights, and communicates implications for Marketing programs.

· Technical Skills: Proficient in Microsoft Office Suite and familiar with CRM, CMS, and digital publishing tools.

· Design Skills: Demonstrates photo editing, graphic design, and video editing competency to support campaign creation.

· Continuous Learning: Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.

· Job Knowledge: Exhibits ability to learn and apply new skills; displays understanding of how the job relates to others; uses resources effectively.

· Problem Solving: Follows ESPEC’s problem-solving process; works well in group problem solving situations, encourages problem solving in subordinate groups; shows leadership in using problem solving.

· Communications: Exhibits good listening and comprehension; keeps others adequately informed.

· Cooperation: Exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations.

· Oral Communication: Speaks clearly and persuasively in positive or negative situations; responds well to questions; participates in meetings.

· Teamwork: Gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; supports everyone's efforts to succeed.

· Dependability: Decides direction; takes responsibility for own actions; completes tasks on time or notifies appropriate person with an alternate plan.

· Quality: Demonstrates accuracy and thoroughness; monitors own work to ensure quality.

· Quantity: Meets productivity standards; completes work in a timely manner.

Language Skills

· Ability to read and comprehend multiple step instructions (in the English language), short correspondence, and memos.

· Ability to read, analyze, and interpret general business communications and product specifications.

· Ability to create data-driven reports and business correspondence.

· Ability to effectively present information and respond to questions from groups of Employees, Managers, Sales Reps, Distributors, Affiliated Companies, and Clients. Interaction is most common with Sales, Marketing and Engineering Professionals.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

· While performing the duties of this Job the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear.

· The employee is occasionally required to bend at the waist and climb or balance.

· The employee is occasionally required to stoop, kneel, crouch, or crawl.

· The employee must frequently lift and/or move up to 25 pounds.

· The physical demands of this role include moderate travel and interaction with key cross-functional team members in the Michigan and Colorado facilities.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

· While performing the duties of this Job, the employee is occasionally exposed to moving mechanical parts.

· The noise level in the work environment is usually quiet.

· This role will be classified as a Hybrid Job.

· The role requires a significant amount of in-person attendance at one of the operating facilities. Some amount of remote work may be acceptable but will be determined by the job demands.

Guiding Principles

To perform the job successfully, an individual will demonstrate the following Guiding Principles:

· Respect: For people, cultures, and the environment

· Improvement: Continuously develop and refine our work processes

· Safety: Prioritize the well-being of employees and customers

· Effectiveness: Work in the most cost-effective and productive way

· Innovation: Embrace new challenges to deliver optimal solutions

· Lawfulness: Comply with all applicable laws wherever we operate

· Ownership: Take initiative, act responsibly, and be accountable

· Urgency: Respond promptly to co-workers and customers

· Delivery: Set clear expectations and follow through on commitments

· Open-Mindedness: Stay curious, adaptable, and receptive to new ideas

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