Job Description
Position Summary: The Regional Sales and Marketing Director (RSMD) is responsible for driving the development and execution of sales and marketing strategies and tactics at assigned properties via management and support of property-level general manager and sales and marketing team.
The scope of the position includes helping manage a team of property Sales and Marketing Managers, guiding the development and ensuring execution of property marketing plans, participating in the development and implementation of company-wide sales and marketing best practices, support in hiring and training of sales resources, supporting new business development efforts and providing strategic input on sales, pricing, product, and revenue management strategies. While the scope of the role is primarily managerial and consultative, the RSMD may serve a more involved, executional role when business situations require (e.g. on-boarding new properties).
Essential Duties and Responsibilities: - Serve as a partner to the Regional Operating Executive, with a focus on sales and marketing, in driving financial success at portfolio of properties.
- Support and guide the development of comprehensive annual business/marketing plans to help build sound annual property operating budgets. Monitor and ensure successful execution throughout the year.
- Manage key performance indicators, identifying problems early on and leading the charge to drive solutions.
- Facilitate communication efforts and support client relations.
- Help manage a team of property sales and marketing managers toward meeting or exceeding their sales goals.
- Coordinate with GM and other property staff as appropriate to achieve property marketing and sales revenue
- Support the development and ensure consistent execution of both KemperSports and property branding strategies.
- Champion the importance of customer insights in successful property management. Ensure properties are gathering customer insights via survey and other tools and recommend insight-driven action plans.
- The Regional Sales and Marketing Director provides guidance and input, as needed, for the development and execution of properties' sales and marketing tactics which may include:
- Support revenue management best practices as it relates to maximizing POS reporting, reservation systems, reservation process, etc.
- Tee Sheet Management
- Loyalty programs
- Banquet and catering marketing and sales efforts
- Outings, tournament and event marketing and sales activities
- Public relations strategies that include press releases, course ranking submissions and VIP events (along with KemperSports PR resources)
- Advertising and other awareness strategies
- Digital Marketing including website, database marketing, SEO, paid search, display advertising, social media and Google Analytics.
- Targeted direct mail and e-mail programs to generate awareness, leads, group bookings and individual reservations.
- Community outreach strategies including relationships with local community and business organizations.
- Support the development and execution of new property on-boarding, pre-opening and opening marketing plans.
- Contribute to the development and rollout of marketing and sales Playbooks and other best practice guides.
- Share and leverage company-wide sales and marketing best practices.
- Assist in hiring and training of new property-level sales and marketing personnel including training on sales management tools.
- Support business development efforts as needed (e.g. competitive intelligence)
- Support client relationship strategies (KemperSports clients).
Qualifications: - Comprehensive sales and marketing knowledge and a minimum of six years marketing or sales experience in hospitality industry (golf and club operations preferred).
- Experience in broad range of tactics including sales, digital marketing, social media, direct mail, PR, advertising and market research.
- Two years managerial experience preferred.
- Demonstrated strategic skills - direct involvement in writing business plans and/or marketing plans.
- Superior leadership, coaching, organization, and prioritization skills - experience as part of leadership or management team.
- Excellent written, verbal communications skills; excellent analytical skills.
- Bachelor's degree, preferred marketing major but not required.
- This position requires extensive business travel.
Classification: Full-Time, Exempt, Year-Round
KemperSports Management is an Equal Opportunity Employer Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Job Tags
Full time, Local area,