Who We Are:
At OPENLANE we make wholesale easy so our customers can be more successful.
The Sales Trainer is a key member of the Sales Performance & Training team, responsible for equipping new and experienced sales professionals with the knowledge, skills, and confidence to excel. This role delivers impactful learning experiences, reinforces behavior change in the field, and partners closely with managers to drive sustained sales productivity. Success in this role means faster onboarding, stronger execution, and improved retention across the sales organization.
Dynamic: You are a facilitator who can engage diverse audiences in both virtual and in-person environments.
Passionate: You are excited about developing others and making complex concepts simple and actionable.
Engaging: A strong communicator who can inspire confidence, motivate teams, and adapt quickly to learner needs.
Detail-oriented: You are focused, but flexible, able to thrive in a fast-paced, growth-oriented environment.
Collaborative: You partner effectively across teams, building trust and fostering alignment with managers, peers, and cross-functional stakeholders.
Deliver engaging onboarding, product, and skills training to new hires and existing sales employees.
Reinforce training through in-field coaching, shadowing, and digital follow-up sessions.
Partner with instructional designers to update and refine content to reflect evolving business needs.
Develop talk tracks and value props for product enhancements and promotions.
Provide feedback to sales leadership on emerging skill gaps and recommend targeted learning solutions.
Track and report on learner progress and training effectiveness, ensuring alignment to performance goals.
Serve as a cultural ambassador, modeling best practices and fostering a learning mindset across the team.
Must Have's:
5+ years of successful sales experience with a history of exceeding targets.
3+ years in a sales coaching, training, or leadership capacity.
Experience in automotive sales or related industry.
Proven expertise in sales methodologies such as consultative selling or solution-based selling Exceptional verbal and written communication skills.
Proficiency with CRM platforms and sales enablement tools.
Bachelor’s degree in Business, Communications, or related field (or equivalent experience).
Experience in a high-growth or large-scale sales organization.
Track record of turning around underperforming sales talent and teams.
Sales coaching certification or relevant professional training.
Background in instructional design or curriculum development.
Exposure to data-driven learning measurement and ROI analysis.
Familiarity with implementing sales enablement technologies.
What We Offer:
Competitive pay
Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)
Immediately vested 401K (US) or RRSP (Canada) with company match
Paid Vacation, Personal, and Sick Time
Paid maternity and paternity leave (US)
Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)
Robust Employee Assistance Program
Employer paid Leap into Service Day to volunteer
Tuition Reimbursement for eligible programs
Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization
Company culture of internal promotions, diverse career paths, and meaningful advancement
Sound like a match? Apply Now - We can't wait to hear from you!
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