Job Description
About the Job
SEE, a heritage optical brand, was founded in 1998 by a spirited optical pioneering family that plays by its own rules (and has won Caddy Awards, Addy Awards, and a handful of Clio Awards along the way). In other words, they know a thing or two about marketing, advertising, and building a retail brand that resonates with the fashion-savvy set. They created the most disruptive and revolutionary concept in optical retailing, developing an exclusive and original collection of high-quality, limited-edition fashion eyewear that can only be found in SEE stores. Voted “Best Eyewear” 85+ times in readers’ polls in major publications coast to coast, SEE is known for its diverse workforce, exceptional customer service, leading-edge style, and lively in-store vibe.
We are looking for a dynamic team leader who exemplifies the SEE attributes: Thoughtful, Passionate, Accountable, and Cutting Edge. The Senior Director of Marketing will be responsible for providing branding, creative, and strategic direction for SEE Eyewear’s 40 stores nationwide. This is a full-time, in-office position based in Southfield, Michigan. The ideal candidate is located in or willing to relocate to Southeast Michigan.
Reporting directly to the Founder and CEO, Richard Golden, and working closely with sales, operations, product development, and other departments, this unique role requires a hands-on, seasoned marketing professional (retail experience preferred) with strong business acumen, exceptional leadership skills, and a proven track record in driving both in-store and ecommerce traffic and sales.
SEE’s Senior Director of Marketing functions as the lead of our in-house agency, directing and executing the company’s marketing strategy across all channels. The ideal candidate is a brand marketing–driven and ecommerce-savvy creative leader who is not only strategic but scrappy, snappy, and execution-focused—someone who can lead big ideas but also roll up their sleeves and get things done. They should bring strong creative thinking, a test-and-learn mentality, and ideally have experience with guerrilla marketing or other unconventional brand-building tactics.
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